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The IA la Orden blog

Notes from the job site.

Blog: websites, SEO and CRM for service businesses

Website, Google and CRM tips for service businesses. Short, practical reads on getting more work with less paperwork, written by Davis, a painter turned software builder.

6 min read

Every missed call is a job someone else gets: what it costs you

Most callers don't leave a voicemail. They call the next name on Google. Here's what changed when an AI started picking up for us.

DDavis · Sep 24, 2026
5 min read

How long it takes to rank on Google: my year for "Calgary painter"

4 min read

How to track your estimates: the quote that sat in my truck

All posts

Something for your trade?

Getting found on GoogleStand-in
4 min read·Oct 2, 2026

Do backlinks matter? The cheap ones that sank my first website

Backlinks still matter, but cheap ones can sink you. Ten friends nobody knows are not the same as one friend who's the president.

DDavis · Oct 2, 2026
AIStand-in
6 min read·Sep 24, 2026

Every missed call is a job someone else gets: what it costs you

Most callers don't leave a voicemail. They call the next name on Google. Here's what changed when an AI started picking up for us.

DDavis · Sep 24, 2026
Getting found on GoogleStand-in
5 min read·Sep 17, 2026

How long it takes to rank on Google: my year for "Calgary painter"

Half a year to two years. Why everyone fishes the same spot on Google, where we start instead, and what moved my own site to the first page.

DDavis · Sep 17, 2026
CRMStand-in
4 min read·Sep 10, 2026

How to track your estimates: the quote that sat in my truck

It wasn't a bad quote. Nobody kept track of it. A pipeline fixes the part we all forget.

DDavis · Sep 10, 2026
WebsitesStand-in
4 min read·Sep 3, 2026

One page or five? What your website actually needs

More pages isn't better. The right pages are. A plain guide for owners who'd rather be working.

DDavis · Sep 3, 2026
Running crewsStand-in
4 min read·Aug 27, 2026

How to schedule your crews: Monday, 6 am, who goes where?

Three crews, two trucks, one phone. How a scheduler ended the late-night texts.

DDavis · Aug 27, 2026
Getting found on GoogleStand-in
4 min read·Aug 20, 2026

How to get more Google reviews, your best salesman

How to ask, when to ask, and what to say back, so every happy client sells the next job.

DDavis · Aug 20, 2026
WebsitesStand-in
4 min read·Aug 13, 2026

Online booking: your website books jobs while you're on a ladder

A site that only shows a phone number is a brochure. One that books is a salesperson.

DDavis · Aug 13, 2026
AIStand-in
4 min read·Aug 6, 2026

Is an AI receptionist worth it? What it says when you can't pick up

A real script, line by line: greeting, questions, booking, and the hand-off to you.

DDavis · Aug 6, 2026
CRMStand-in
4 min read·Jul 30, 2026

How to follow up on a quote: the boring habit that wins jobs

Day 2, day 5, day 10. The simplest system I know for turning quotes into work.

DDavis · Jul 30, 2026

10 posts

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